Marketing research

V. Kumar (regents professor, Richard and Susan Lenny Distinguished Chair & professor in marketing, executive director, Center for Excellence in Brand and Customer Management, and director of the Ph.D. program in marketing, Georgia State University, Atlanta, Georgia; Chang Jiang scholar, Huazhong University of Science and Technology, Wuhan, China; fellow, Hagler Institute for Advanced Study, TAMU, College Station, Texas; senior fellow, Indian School of Business, India), Robert P. Leone (J. Vaughn and Evelyne H. Wilson Chair and professor of marketing, Neeley School of Business, Texas Christian University), David A. Aaker (E.T. Grether professor emeritus of marketing and public policy, University of California, Berkeley), George S. Day (Geoffrey T. Boisi professor of marketing, and co-director of the Mack Institute for Innovation Management, Wharton School, University of Pennsylvania)