Introduction to sport marketing

Aaron C.T. Smith

1st ed. - Amsterdam: Elsevier Butterworth-Heinemann ; Amsterdam: Elsevier Science & Technology, 2008

Online Book, Datenträger, Online-Ressource - xiii, 326 p. : ill

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis

Title:	Introduction to sport marketing
Statement of Responsibility:	Aaron C.T. Smith
Author / Contributor:	Smith, Aaron [Autor/in]
Corporate body:	ScienceDirect (Online service) [Sonstige]
Edition:	1st ed
Publication:	Amsterdam: Elsevier Butterworth-Heinemann ; Amsterdam: Elsevier Science & Technology, 2008
Media Type:	Book
Carrier Type:	Datenträger, Online-Ressource
Pagination:	xiii, 326 p. : ill
ISBN:	9780750686853; 0750686855
Subject heading (not standardized):	Sports / Marketing
Additional details:	Sport Marketing Introduction -- Sport Markets -- Sport Consumers -- Sport Marketing Opportunities -- Sport Marketing Strategy -- Sport Products -- Sport Pricing -- Sport Distribution -- Sport Promotion -- Sport Sponsorship -- Sport Services -- Sport Marketing and the New Media -- Sport Marketing Implementation and Control Online-Ressource [Kann nicht per Fernleihe bestellt werden!] RVK (Regensburger Verbundklassifikation): QQ 980 RVK (Regensburger Verbundklassifikation): ZX 6900 RVK (Regensburger Verbundklassifikation): ZX 6920 Sprache: Englisch hbz Verbund-ID: HT017091524 Quelldatensatz (MARCXML)

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