Consumer behaviour in sport and events: marketing action

Daniel C. Funk

1st ed. - Amsterdam: Butterworth-Heinemann/Elsevier ; Amsterdam: Elsevier Science & Technology, 2008

Online Book, Datenträger, Online-Ressource - xvii, 247 p. : ill. ; 23 cm

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.^

Title:	Consumer behaviour in sport and events: marketing action
Statement of Responsibility:	Daniel C. Funk
Author / Contributor:	Funk, Daniel C. [Autor/in]
Corporate body:	ScienceDirect (Online service) [Sonstige]
Edition:	1st ed
Publication:	Amsterdam: Butterworth-Heinemann/Elsevier ; Amsterdam: Elsevier Science & Technology, 2008
Media Type:	Book
Carrier Type:	Datenträger, Online-Ressource
Pagination:	xvii, 247 p. : ill. ; 23 cm
ISBN:	9780750686662; 0750686669
Subject heading (not standardized):	Sports / Marketing Consumer behavior
Additional details:	Preface -- Acknowledgements -- About the Author -- Part 1 provides the reader with an introduction to sport consumer behaviour followed by a comprehensive understanding of motivation and a discussion of sport marketing activities. -- Chapter 1: Introduction to Sport Consumer Behaviour -- Chapter 2: Sport Consumer Motivation -- Chapter 3: Sport Consumer Decision Making -- Chapter 4: Sport Marketing Action -- Part 2 provides the reader with a comprehensive understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption within each stage and concludes with a discussion of perceived constraints that modify or inhibit behaviour. -- Chapter 5: Sport Awareness -- Chapter 6: Sport Attraction Chapter 7: Sport Attachment -- Chapter 8: Sport Allegiance -- Chapter 9: Constraints to Sport Consumption -- Part 3 provides an "Event Management Checklist: A Functional Guide to Preparation and Success" to help understand marketing actions relat Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services Online-Ressource [Kann nicht per Fernleihe bestellt werden!] RVK (Regensburger Verbundklassifikation): QP 600 RVK (Regensburger Verbundklassifikation): ZX 6900 Sprache: Englisch hbz Verbund-ID: HT017091502 Quelldatensatz (MARCXML)

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