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Destination branding: creating the unique destination proposition

Nigel Morgan and Annette Pritchard ; Roger Pride
2. ed.,reprint.. - Amsterdam [u.a.]: Butterworth-Heinemann, 2005
Monograph, Printed Resource - XX, 314 S. : Ill., graph. Darst.

  • DE-1010 QER1012(2) (keine Angabe)

Title:
Destination branding: creating the unique destination proposition
Statement of Responsibility: Nigel Morgan and Annette Pritchard ; Roger Pride
Author / Contributor: Morgan, Nigel J. (1942-)
Edition: 2. ed.,reprint.
Publication: Amsterdam [u.a.]: Butterworth-Heinemann, 2005
Media Type: Monograph
Carrier Type: Printed Resource
Pagination: XX, 314 S. : Ill., graph. Darst.
ISBN: 0-7506-5969-6
Subject heading:
  • Advertising, Tourism
  • Tourism, Marketing
  • Tourismus
  • Markenartikel
  • Marketing
Additional details:
  • hbz Verbund-ID: HT014566741

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