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Destination branding: creating the unique destination proposition

ed. by Nigel Morgan ...
Oxford [u.a.]: Butterworth-Heinemann, 2001
Monograph, Printed Resource - XVIII, 204 S. : graph. Darst.

Title:
Destination branding: creating the unique destination proposition
Statement of Responsibility: ed. by Nigel Morgan ...
Author / Contributor: Morgan, Nigel J. (1942-)
Publication: Oxford [u.a.]: Butterworth-Heinemann, 2001
Media Type: Monograph
Carrier Type: Printed Resource
Pagination: XVIII, 204 S. : graph. Darst.
ISBN: 0-7506-4994-1; pbk; : £24.99 : CIP entry (Nov.)
Subject heading:
  • Tourismus
  • Markenartikel
  • Marketing
Additional details:
  • hbz Verbund-ID: HT013226547

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