Destination branding: creating the unique destination proposition

ed. by Nigel Morgan ...

Oxford [u.a.]: Butterworth-Heinemann, 2001

Book, Printed Resource - XVIII, 204 S. : graph. Darst.

Locally available:

Universität Münster, Heribert Meffert Bibliothek - Marketing-Centrum Münster (MCM), Bibliothek (DE-6-136), Bibliothekskatalog
Universitätsbibliothek der RWTH Aachen (DE-82), Bibliothekskatalog

Title:	Destination branding: creating the unique destination proposition
Statement of Responsibility:	ed. by Nigel Morgan ...
Author / Contributor:	Morgan, Nigel J.
Publication:	Oxford [u.a.]: Butterworth-Heinemann, 2001
Media Type:	Book
Carrier Type:	Printed Resource
Pagination:	XVIII, 204 S. : graph. Darst.
ISBN:	0750649941; 9780750649940
Subject heading (GND):	Tourismus / Markenartikel / Marketing
Additional details:	RVK (Regensburger Verbundklassifikation): QQ 900 RVK (Regensburger Verbundklassifikation): QQ 960 RVK (Regensburger Verbundklassifikation): QQ 920 Sprache: Englisch hbz Verbund-ID: HT013226547 Quelldatensatz (MARCXML)

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