David A. Aaker, E.T. Grether Professor Emeritus of Marketing and Public Policy, University of California, Berkeley; V. Kumar, Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing, Director of the Marketing Ph.D. Program, and Executive Director, Center for Excellence in Brand and Customer Management, Georgia State University; Chang Jiang Scholar, Huazhong University of Science and Technology, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; and ISB Senior Fellow, Indian School of Business, Hyderabad, India; Robert P. Leone, J. Vauhn and Evelyne H. Wilson Chair and Professor of Marketing, Neeley School of Business, Texas Christian University; George S. Day, Geoffrey T. Boisi Professor of Marketing, and Co-Director of the Mack Institute for Innovation Management, Wharton School, University of Pennsylvania